Intro to Marketing with DCLFN

Marketing & Social Media Manual Davidson County Local Food Network & Piedmont Fresh

🌿 WELCOME

Welcome to the marketing and communications guide for the Davidson County Local Food Network (DCLFN) and our digital initiative, Piedmont Fresh. This manual outlines how we promote local food access, elevate local farmers, and connect our community with fresh, sustainable food from the Piedmont region.

🌟 OUR MISSION

Davidson County Local Food Network: Strengthening our local food system through education, advocacy, and access.

Piedmont Fresh: Providing a digital farmers market that supports local farms, increases fresh food access, and promotes sustainability.

📅 STRATEGIC GOALS

  • Build awareness of local food systems

  • Promote and support local producers

  • Increase access to healthy, locally grown food

  • Engage and educate the community

  • Drive weekly engagement with Piedmont Fresh

🎨 BRANDING & VOICE

  • Tone: Friendly, educational, community-driven

  • Style: Authentic, clean, visual-first

  • Key Phrases: Locally grown, farm fresh, support local, Taste the Piedmont, community-powered food

Hashtags to Use:
#PiedmontFresh #FarmToTablePiedmont #LocalFarms #SustainableFarming #GrowYourFuture #FarmingWorkshop #farming #farmtour #2025farmtour #ncfarms #NCAgriculture #events #farmtotablepiedmont #farming #supportlocal #supportlocalfarmers #farmtotable #localeats #local

🔬 TOOLS & PLATFORMS

Design & Creative

  • Canva – Templates for quick social and print graphics

  • Adobe Photoshop – Photo edits and visuals

  • Adobe Illustrator – Custom logos, icons, vector graphics

  • Adobe InDesign – Flyers, brochures, and reports

Scheduling & Organization

  • Meta Business Suite – Schedule and manage Facebook + Instagram

  • Google Drive – Content calendar, producer info, shared assets

  • Constant Contact – Newsletters, SMS marketing