📰 COMMUNICATION CHANNELS
1. Email Newsletters (via Constant Contact)
Sent weekly (Piedmont Fresh) and monthly (DCLFN)
Includes shop reminders, featured farms, recipes, events
Template Layout:
Header + Logo
"Order Now" CTA
Featured Item/Farm
What's In Season
Community Corner
Events or Quick Links
2. SMS Reminders (via Constant Contact)
Monday: "Market Open" alert
Wednesday: "Last Chance to Order"
Friday: "Pickup Reminder"
Sample Texts:
🛒 "Piedmont Fresh is OPEN! Order now through Wed midnight. → [link]"
⌚ "Last chance to shop local! Market closes tonight. → [link]"
📦 "Your Piedmont Fresh order is ready! Pickup today 4–6 PM."
3. Weekly Blog Posts (on website)
Topics pulled from newsletters (SEO-optimized)
Examples:
Meet the Farmer
Seasonal Recipes
Food Access in Davidson County
Behind the Basket
Blog Best Practices:
400–600 words
1–2 high-quality photos
Link to shop, producers pages, products, etc.
Share via FB and IG stories/posts