Social Media Promotion

Social Media Platforms Overview

🔸 Piedmont Fresh

Media passwords list is available on Google Drive. Please ask management to grant access.

Facebook: facebook.com/piedmontfresh
Instagram: @piedmontfresh
Focus: Weekly product highlights, new vendors, farm spotlights, recipe ideas, and market reminders.

🔸 Davidson County Local Food Network

Facebook: facebook.com/davidsonlocalfood
Instagram: @davidsonlocalfood
Focus: Community food news, educational content, event promotions, partnerships, and advocacy.

📣 Social Media Guidelines (Expanded)

🔧 Tools Used

  • Meta Business Suite: Manage both Facebook and Instagram pages

  • Canva: For designing posts, stories, and reels

  • Google Drive: Store content calendar, photos, and templates

Strategy by Brand

Piedmont Fresh

Primary Platforms:

Goal: Promote online ordering, showcase farmers and products, and drive awareness of the online market and pickup locations.

Target Audience:

  • Local food shoppers: People who frequently shop at Farmers Market, Food Hubs, organic food at grocery stores.

  • Families, home cooks, health-conscious eaters

  • CSA-style buyers looking for fresh, convenient options

Content Pillars:

  • 🧺 Weekly product highlights (what’s fresh this week)

  • 👩‍🌾 Farmer spotlights and behind-the-scenes on farms

  • 📦 How to order + pickup info

  • 🥗 Seasonal recipes using local ingredients

  • 📢 Special promotions or vendor news

Posting Frequency: 1 Post Daily

Tone & Style:

  • Friendly and conversational

  • Bright and seasonal imagery

  • Emphasize freshness, simplicity, and convenience

Hashtags:
#PiedmontFresh #EatLocalPiedmont #TasteThePiedmont #LocallyGrownPiedmont #PiedmontFoodies #FarmToTablePiedmont #PiedmontEats #PiedmontFreshMarkets #FreshFromTheFarm #SeasonalEating #SupportLocalFarms #ShopLocalNC #KnowYourFarmer #FarmFreshCommunity #PiedmontFarmers #PiedmontFoodCommunity #PiedmontProduce #LocalMeatNC #Baketoorder #Farms #Farming

Davidson County Local Food Network

Primary Platforms:

Target Audience:

  • Community members and families

  • Educators and schools

  • Veterans

  • Farmers, local organizations, and food advocates

Goal: DCLFN aspires to be a catalyst for positive change, promoting a thriving local food economy that benefits the entire Davidson County community and beyond.

Content Pillars:

  • 🌱 Community garden and farm-to-school projects

  • 📚 Educational posts (e.g., food access, food systems, healthy eating)

  • 🗓️ Event promotions and recaps

  • 🤝 Partner highlights and collaborations

  • 📣 Advocacy messages or donation opportunities

Posting Frequency: Post Daily

Tone & Style:

  • Uplifting and community-centered

  • Informative with clear calls to action

  • Real people, real stories, real impact

Hashtags:
#SupportLocalFarms #SustainablyGrownPiedmont #KnowYourFarmer #FarmFreshCommunity #PiedmontFarmers #DavidsonCountyFood #DavidsonCountyLocalFood #DavidsonGrown #LocalFoodDavidsonNC #EatLocalDavidson #TasteDavidsonCounty #SupportDavidsonFarms #DavidsonCountyEats #DavidsonFoodNetwork #DavidsonCountyCommunity #FoodEducationNC #GrowEatEducate #LocalFoodMatters #ConnectingThroughFood #FarmToTableNC #DavidsonCountyFresh #SustainableDavidson #HealthyFoodLocalRoots #HomegrownDavidson

📅 Best Practices

  • Images: Use high-resolution farm and food photos. Always tag vendors and give photo credit.

  • Captions: Short, engaging, with a call to action (e.g., “Order now,” “Visit this Saturday,” “Learn more”).

  • Stories: real-time updates at events or markets.

  • Reels/Short Videos: Simple clips of farms, food being packed/delivered, or community events.

  • Engagement: Reply to comments, like tagged posts, reshare partner content, and respond to DMs.